Rasmussen Reports is an electronic media company founded by Scott Rasmussen in October 2003. We specialize in the collection, publication and distribution of public opinion polling information. While we’ve built a strong reputation in the field of polling, our organization is much more than that.
It’s an active news organization, staffed with an editorial team that generates a daily cycle of news reports based on our original survey results. “If it’s in the news, it’s in our polls” is more than our slogan. It’s how we do business. Our polling ideas are generated at a morning news meeting and pulled from the headlines of the day. Our coverage, posted on www.rasmussenreports.com, tracks the political world, current events, consumer confidence, business topics and the president’s job approval ratings daily.
Key Demographics:
- 71% Male
- 82 % are 55+
- 41% Earn 100k+
- 84% Own a Home
- 99% Registered to Vote
- 62% Republican; 21% Independent
- 92% have made internet purchases in the past 12 months
- 45% are Retired
