|
COUNTS THROUGH 01/31/2025 |
|
|
| 9,057 |
TOTAL UNIVERSE / BASE RATE |
£130.00/M |
| 3,896 |
0-12 MONTH BUYERS |
£130.00/M
|
| 5,161 |
13-24 MONTH BUYERS |
£120.00/M
|
| |
CHARITY RATE |
£120.00/M
|
|
|
|
Established in 1998, Bloom offers their customers the highest quality in silk flowers and gift ideas via mail order. The company pride themselves on their service and attention to detail, which is reflected in many of their customers being repeat buyers.
Bloom’s customers have been recruited via traditional direct mail and web sales. Products offered include a wide range of silk flowers for all seasons, gifts, vases, candles and tableware. Products can be viewed via their website: www.bloom.uk.com.
Due to the majority of buyers being sourced via cold mail, they enjoy receiving offers via mail order which is reflected in their high response rates to a variety of mailers.
Profile
Customers are professional and upmarket homeowners, aged 50+ with incomes of £35,000+. The average order value is £62.00.
• 88% Females
• ABC1
• 75% Aged 50+
• Established Homeowners
Bloom will consider swaps with mailers of similar profile (excluding those offering competitive products).
Interests
• Travel
• Gardening
• Fashion
• Home Furnishings
• Outdoor Interests
• Gourmet Food/Wine
• Books
• Charities |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
BUYERS, SINGLE BUYERS, MULTI-BUYERS, GIFT BUYERS |
| PRIVACY: |
OPT-OUT |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
UK |
| GENDER: |
88% FEMALE 12% MALE |
| SPENDING: |
£62.00 AVERAGE ORDER |
|
|
| AVERAGE ORDER VALUE |
£10.00/M |
| GENDER/SEX |
£10.00/M |
| GEO/GEOGRAPHICAL |
£10.00/M |
| INTERESTS |
|
| MULTIBUYERS |
£10.00/M |
| ORDER VALUE |
£10.00/M |
| RECENCY (0-3M) |
£10.00/M |
| SOFT OPTION CARD |
£10.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
£50.00/F |
| FTP |
£50.00/F |
|
