|
COUNTS THROUGH 10/30/2025 |
|
|
| 2,417,301 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 251,763 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
|
Target African-American Mail Order Buyers who have purchased apparel, collectibles, electronics/entertainment, continuity merchandise, publications and children's products through the mail. All have made purchases by credit card. These African-American households have been identified through multiple sources including mail order buyer files, census data and demographic/lifestyle segmentation.
Universe: 2,417,301
Hotline: 251,763
Source: Compiled Response Database |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED RESPONSE DATABASE, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
55% FEMALE 45% MALE |
| SPENDING: |
$32.41 AVERAGE ORDER |
|
|
| ADULT'S AGE RANGE |
$10.00/M |
| CHILD'S AGE RANGE |
$10.00/M |
| DONORS BY CHARITY |
$10.00/M |
| GEO/GEOGRAPHICAL |
$10.00/M |
| HOTLINE |
|
| UNIVERSE |
|
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|