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Consumer Trends Turning 50 Masterfile reaches direct response buyers who are turning 50 this year and who have made two or more offline or online purchases of a variety of products. These shoppers have purchased items from health products, collectible and novelty items, garden products, home décor, children’s products, clothing, accessories, beauty products, crafts, to electronics, and more. Selectable by month and year of birth, this list is ideal for a variety of age specific offers.
These active baby boomers embrace turning 50. They have a renewed sense of confidence and new-found freedom and look forward to having the opportunity to do things they’ve long dreamed about but never had the time. Health, finance, relationships, and personal enrichment are part parcel of an active and rewarding life after 50. Some are just switching gears and change focus now that they have an empty nest. They are looking forward to retirement, spending time with grandkids, having extra time to travel, taking continuing education courses, learning a new sport, and taking on a new hobby.
This data is sourced from SKU level purchasing transactions making this a powerful and responsive list for direct marketers. Selectable by product line, purchase amount, gender, and recency this file is a dynamic and responsive direct mail list.
Product Categories:
Collectibles
Novelty Items
Sewing Products
Health & Beauty Products
Weight Control
Sporting Equipment
Children’s Apparel
Children’s Toys
Appliances
Automotive
Bath
Cosmetics
Crafts
Domestics
Electronics
Food
Furniture
Games
Garden
Gifts
Health Products
Home Decor
Home Office Supplies
Household Hardware
Jewelry
Kitchen Items
Magazines
Medical Supplies
Men's Clothing
Outdoors Equipment
Patio Products
Pet Supplies
Pool
Religious Items
Tools & Equipment
This list is ideal for age specific campaigns, consumer publications, catalogs, fundraising, credit card, and insurance offers. |
