|
COUNTS THROUGH 10/28/2024 |
|
|
| 8,622,082 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 311,621 |
MONTHLY HOTLINE |
+
$10.00/M
|
| |
EMAILS |
+
$20.00/M
|
|
|
|
More than 1.7 million individuals become grandparents each year! Family Life - Grandparents represents first-time grandparents as well as those welcoming additional bundles of joy into their lives. Grandparents are known for spending on their grandchildren for the essentials like education as well as for the fun stuff like toys and vacations. More than 75% of grandparents are online; shopping, sharing photos, searching for information, etc., and these grandparents have responded to online questionnaires where they have shared information about themselves. Family Life - Grandparents is selectable by grandchildren's exact age.
Some Interesting Stats:
● The average grandparent has 6 grandchildren.
● Grandparents spend about $52 billion yearly on grandchildren including gifts and expenditures.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
86% FEMALE 14% MALE |
|
|
| CHILDREN BY AGE |
$7.50/M |
| ETHNICITY BY TYPE |
$10.00/M |
| GENDER |
$6.00/M |
| INCOME |
$6.00/M |
| RELIGION |
$5.00/M |
| SPANISH SPEAKING HOUSEHOLDS |
$10.00/M |
| STATE, ZIP, SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| RUNNING CHARGES |
$6.50/M |
| ZIP+4 |
$6.50/M |
|
