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These "Alpha" horse owners participate in equine activities on a dedicated level. They participate in all types of professional shows, rodeos, clinics and breeding programs.
With an average income of $65,000 and an average age of 50, these upscale horse owners have purchased farm, barn and stable supplies, equine feed, supplements, health and veterinary care, tack, riding apparel and accessories. They travel often with their beloved horses which requires reliable trucks and trailers.
These educated equine aficionados also purchase books, videos and instructional media to stay abreast of the latest trends in breeding, grooming, health care and tack supplies.
These horse owners' participation level is more than just a hobby for them. The decor of their homes, offices and apparel, as well as their recreational time, is all centered around their love of horses. |
