This Outdoor Equipment and Gear Consumers mailing list allows you to reach consumers that purchase outdoor equipment and gear, but excludes the sports of hunting and fishing.
These consumers are active outdoor enthusiasts and enjoy activities such as camping, hiking, bicycling, boating, snow skiing, jogging, water skiing, kayaking, and swimming. Outdoor equipment and gear consumers enjoy an active lifestyle and are typically health conscious individuals. These consumers also purchase outdoor apparel and footwear.
The Outdoor Equipment and Gear mailing list includes transaction data per household accumulated from external sources such as catalog, retail, and the internet. You will receive information on the most recent purchase date for outdoor purchasers, the total purchase frequency in the past 48 months, the total dollars spent in the last 48 months, and apparel score derived from the consumer’s purchase activity to rank the likelihood to purchase again.
Purchasers of the Outdoor Equipment and Gear mailing list would include boat manufacturers, outdoor apparel providers, outdoor footwear providers, indoor exercise equipment providers, camp trailer manufacturers, RV manufacturers, swimming pool manufacturers, bicycle parts and accessory suppliers, marinas, and outdoor furniture suppliers.
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