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The responsive Blair buyers have purchased a wide variety of apparel and home products through direct mail. Data Axle's Behavioral Models have been applied to the highly responsive Blair file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes. Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home. Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.
Demographics:
Home Owners: 82%
Percent of on-line buyers: 21.5%
Age: 60+
HHI: $72K+
AOS: $60.00 |
