|
COUNTS THROUGH 12/19/2011 |
|
|
| 6,875,934 |
TOTAL UNIVERSE / BASE RATE |
$50.00/M |
| 3,514,456 |
MALE |
$50.00/M
|
| 3,332,257 |
FEMALE |
$50.00/M
|
| 2,380,945 |
INCOME $75K + |
$50.00/M
|
| 1,922,785 |
SMOKER |
$50.00/M
|
| 3,633,946 |
DRINKS HARD LIQUOR |
$50.00/M
|
| 3,434,967 |
DRINKS BEER AND WINE |
$50.00/M
|
|
|
The Night Life Enthusiast file is comprised of consumers age 21+ that are frequent visitors of trendy nightclubs, restaurants and concerts. These consumers are extremely spontaneous and are always looking to take advantage of special events and promotions, ranging from events at art galleries, drink specials at the newest hottest clubs / bars as well as seeing the most popular music artists live in concert.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
INTERNET/ON-LINE, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
48% FEMALE 52% MALE |
|
|
| 1 MONTH HOTLINE |
|
| 12 MONTH HOTLINE |
|
| 13 - 18 MONTH HOTLINE |
|
| 13 - 24 MONTH HOTLINE |
|
| 18 MONTH HOTLINE |
|
| 24 MONTH HOTLINE |
|
| 3 MONTH HOTLINE |
|
| 4 - 6 MONTH HOTLINE |
|
| 6 MONTH HOTLINE |
|
| 7 - 12 MONTH HOTLINE |
|
| AGE |
|
| AGE RANGE |
|
| AREA CODE |
|
| DATE OF BIRTH |
|
| DEMOGRAPHIC |
|
| ETHNIC/ETHNICITY |
|
| GENDER/SEX |
|
| HOME OWNER |
|
| HOTLINE |
|
| HOUSEHOLD INCOME |
|
| INCOME RANGE |
|
| INCOME SELECT |
|
| LIFESTYLE |
|
| MARITAL STATUS |
|
| PHONE NUMBER |
|
| RECENCY |
|
| RELIGION/RELIGIOUS |
|
| RENTER |
|
| SCF |
|
| SPOKEN LANGUAGE |
|
| STATE |
|
| WEEKLY/BI-WEEKLY HOTLINE |
|
| YEAR |
|
| ZIP |
|
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
|
