|
COUNTS THROUGH 04/28/2025 |
|
|
5,850,000 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
485,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
|
MAGAZINE SUBSCRIBERS |
+
$5.00/M
|
|
BOOK CLUB MEMBERS |
+
$5.00/M
|
|
COOKBOOK BUYERS |
+
$5.00/M
|
|
HOME DECOR BOOK BUYERS/SUBSCRIBERS |
+
$5.00/M
|
|
CREDIT CARD HOLDERS |
+
$5.00/M
|
|
RETAIL BUYERS |
+
$5.00/M
|
|
HOME DECOR/COLLECTIBLES BUYERS |
+
$5.00/M
|
|
CATALOG BUYERS |
+
$5.00/M
|
|
ONLINE HOME FURNISHING BUYERS |
+
$5.00/M
|
|
HIGH SPEED INTERNET SUBSCRIBERS |
+
$5.00/M
|
|
Uncluttered, ascetic, clean lines define the look and style of the Modern American Home – Home Furnishing & Home Décor Buyers. To create comfortable, attractive, living spaces within their homes, these consumers study books on “how-to”, watch TV channels devoted to home furnishing and home décor, subscribe to magazines and attend home shows. They buy appliances and home electronics that will fit in with the overall living spaces they’ve designed. No matter what the budget is, furnishing a home, re-doing a home décor or adding decorating touches to make a home a home, carries no small expense. The consumers here have the income or credit to finance projects on a small or large scale. The Modern American Home – Home Furnishing & Home Décor Buyers file is comprised of direct mail responsive buyers eager to receive offers relating to home décor, home electronics, home furnishings, magazine and book offers, insurance and credit card offers. We’ve used our proprietary contactability scoring system and applied it to all the records that make up the Modern American Home – Home Furnishing & Home Décor Buyers file. This program is unique to us and identifies consumers who are responsive to telemarketing, email and direct mail campaigns. Consider using our matching email names for multichannel marketing! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, TV/CABLE TV, DIRECT RESPONSE, BUYERS, CATALOG, INTERNET/ON-LINE, PUBLICATIONS, CREDIT CARDS |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$10.00/M |
LIFESTYLE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
RECENCY |
$10.00/M |
RUSH CHARGE |
$150.00/F |
SHIPPING - 2 DAY |
$15.00/F |
SHIPPING - OVERNIGHT |
$30.00/F |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|