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Primary Connections identifies close associates including family members, business partners, neighbors, and roommates, through their past and current relationships with creditors, landlords, utility companies, legal entities and more. Up to 15 individuals are identified as closely connected to each contact on the database or on your customer file.
- Identify influencers (friends, relatives, business associates, neighbors) in a consumer’s life, and target them for gift giving, fundraising, eldercare and other relevant offers.
- Identify a brand new universe of prospects who are influenced by your customers.
Tap Key Markets of Influence with:
- Senior Connections – Seniors are influenced by their family and friends. Refine connections by age identified on input and output records as well as surname to target relatives of individuals 65+ — perfect for healthcare, insurance and financial services marketers.
- Wealth Connections – Affluent consumers of luxury products and services like to share their experiences with family, friends and business associates. Refine their connections to only those who meet specified wealth criteria.
- Ethnic Connections – Ethnic brand loyalty is a powerful driver of sales. By targeting solely a prospect’s relatives, you can identify a new universe of connections who are likely to share the same ethnicity.
- Donor Connections – Nonprofit organization members share their passion for the causes they support and seek to bring others onboard.
- Bridal Connections – Reach individuals who are close to soon-to-be and newly married brides — perfect for bridal gifts.
- Multi-Cultural Connections – The multi-cultural community is very influential in their social circles regarding politics, fashion and more.
- Newborn Connections – Reach the important people in new and expecting mothers’ lives — perfect for baby gifts and products.
8. Disaster Relief Connections - Connect with individuals know individuals who have been affected by recent disasters.
Let Adstra put the power of Primary Connections and LexisNexis, the most accurate, complete consumer database in the U.S., to work for your unique marketing applications. |
