|
COUNTS THROUGH 10/04/2015 |
|
|
| 3,300,000 |
TOTAL UNIVERSE / BASE RATE |
$150.00/M |
| 3,300,000 |
BEER BUYERS |
NO CHARGE
|
| |
COUNTS THRU 9/2015 |
NO CHARGE
|
|
|
|
Active 21+ year old consumers who have purchased BEER from leading national retailers. These adults are avid broadcast and spectator sports fans, active participants in local team sports,hunting and fishing. Additional Charges: Type of Beer @ $10/M Products purchased determined from UPC code. Add'l Selects: Major Brand @$20/M Type of Beer: Micro Brew 126,303 Super Premium/Premium 2,644,672 Imports 364,587 Popular 567,862 Budget 176,919 Updated quarterly. LAST UPDATE: 10/15/2012 NEXT UPDATE: 1/15/2013
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
RETAIL/POP, 100% RETAIL PURCHASE RECORDS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
19% FEMALE 71% MALE |
|
|
| AGE |
$5.00/M |
| GENDER/SEX |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MAJOR BRAND |
$20.00/M |
| REGULAR/LIGHT |
NO CHARGE |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| TYPE OF BEER |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
|