|
COUNTS THROUGH 06/27/2025 |
|
|
4,500,000 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
375,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
2,389,500 |
DOG OWNERS |
+
$5.00/M
|
2,110,500 |
CAT OWNERS |
+
$5.00/M
|
|
Taking care of their beloved pets has always been a priority for the pet owners here. The wide range of pet products now available is a direct result of supply and demand. Who knew that entire wardrobes would one day be the “thing” to own for small pets? Retail stores and Pet catalogs feature so much more than the standard pet supplies they still carry. Now specialty pet toys, treats, grooming supplies, apparel, and other niche products fill the shelves and pages of catalogs to the delight of the Pawsitively Pets – Pet Store & Catalog Buyers. They want to keep their pet’s tails wagging and their coats shiny. Money is no object to make sure that their pets receive the best of everything. After all, they are more than just a pet – they are a part of the family. Use the Pawsitively Pets – Pet Store & Catalog Buyers Newly Issued Credit Card select to find out what other direct marketers already know. These consumers are eager to flex their new spending power and are to spend a good portion of their credit limit the first month they receive their cards. We’ve enhanced this database with transactional data to identify high, medium and low credit card activity. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, RETAIL/POP, CATALOG, INTERNET/ON-LINE, MEMBERSHIP, CREDIT CARDS |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
DONORS |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$10.00/M |
LIFESTYLE |
$20.00/M |
PHONE NUMBER |
$25.00/M |
PREMIUM CREDIT CARD HOLDERS |
$5.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
RECENCY |
$10.00/M |
RUSH CHARGE |
$150.00/F |
SHIPPING - 2 DAY |
$15.00/F |
SHIPPING - OVERNIGHT |
$30.00/F |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|