|
COUNTS THROUGH 04/28/2025 |
|
|
1,987,500 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
150,000 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
JEWELRY |
+
$5.00/M
|
|
PETS - DOG/CAT/OTHER |
+
$5.00/M
|
|
ACCESSORIES |
+
$5.00/M
|
|
AUTO ACCESSORIES |
+
$5.00/M
|
|
HAND BAGS/WALLETS |
+
$5.00/M
|
|
GIFTS & SPECIAL OCCASIONS |
+
$5.00/M
|
|
BOOKS |
+
$5.00/M
|
|
HOME DECOR |
+
$5.00/M
|
|
HOME ELECTRONICS |
+
$5.00/M
|
|
COLLECTIBLES |
+
$5.00/M
|
|
FASHION/APPAREL |
+
$5.00/M
|
|
CHILDREN'S MERCHANDISE |
+
$5.00/M
|
|
TRAVEL/ENTERTAINMENT |
+
$5.00/M
|
|
COOKING |
+
$5.00/M
|
|
AUTO RACING/NASCAR |
+
$5.00/M
|
|
NEW AGE/HOLISTIC HEALTH |
+
$5.00/M
|
|
CABLE/INTERNET SERVICES |
+
$5.00/M
|
|
GARDENING |
+
$5.00/M
|
|
HOME IMPROVEMENT/REPAIR |
+
$5.00/M
|
|
DONORS |
+
$5.00/M
|
|
COMPUTERS/SOFTWARE |
+
$5.00/M
|
|
CRAFTS/SEWING/NEEDLEPOINT |
+
$5.00/M
|
|
MONEY MAKING OPP SEEKERS |
+
$5.00/M
|
|
HUNTING/FISHING |
+
$5.00/M
|
|
SPORTS |
+
$5.00/M
|
|
HEALTH & BEAUTY BUYERS |
+
$5.00/M
|
|
PERSONAL FITNESS/EXERCISE |
+
$5.00/M
|
|
The Rural Americans - Mail Order Buyers primarily reside in Nielson counties C & D. The hustle and bustle of metropolitan areas hasn’t reached these consumers. They enjoy the “Simple Life” and are happy to leave the city life to others. Living in remote areas does come with some disadvantages. Access to stores that offer home décor, apparel, kitchen ware, home goods, auto parts and more are few and far between. Shopping by direct mail is just what the Rural Americans - Mail Order Buyers do to help them buy what they need. The consumers here have helped support the direct mail industry for years and continue to do so by remaining true to their favorite catalogs. What better way to shop than to get out a credit card, open up a catalog and either call or go online to place an order? The ease of shopping by direct mail keeps these consumers ordering! We’ve optimized the file with age, income and transactional data. In addition to buying by mail, the Rural Americans - Mail Order Buyers subscribe to magazines, apply for credit and search the internet for products and services not otherwise readily available. This list provides a ready-made audience for offers catering to a simpler, countrified lifestyle. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, TV GENERATED, INTERNET/ON-LINE, BUYERS, RETAIL/POP, CATALOG, OPT-IN E-MAIL, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
DEMOGRAPHIC SELECT |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$10.00/M |
INTEREST |
$10.00/M |
RECENCY |
$10.00/M |
SHIPPING - 2 DAY |
$15.00/F |
SHIPPING - OVERNIGHT |
$30.00/F |
WEALTHRANK TM |
$10.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|