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Unbanked America captures individuals who do not use a bank for either a savings or a checking account. The recession has played a large part in leaving millions of dollars without a so-called home, a bank.
While many of the unbanked American’s have had to close their accounts due to some kind of negative activity, the majority of unbanked American’s is made up of middle income, employed parents who are homeowners. They are prime prospects to be converted from using the “home banking” system to using the conventional banking process.
Especially when you consider that they spend on average $40,000 per year to turn their salaries into cash. We can pull by lower incomes, poor credit, non homeowners for subprime offers and higher incomes, good credit and homeowners for more upscale offers. |
