Hearst Book Buyers Enhanced Masterfile (Formerly Rodale Inc) Mailing List

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Formerly Rodale, Inc. Book Buyers Enhanced Masterfile

Hearst publishes award-winning, best-selling titles that fulfill the company's mission of inspiring and enabling people to improve their lives and the world around them.

Hearst book titles cover categories which all tie back to living a healthier lifestyle - organic gardening, cooking, health/wellness, fitness, and home. Recent best sellers such as "Walk Off Weight," "Lasagna Gardening," "Eat This Not That," and "The Thyroid Solution" have all contributed to Hearst's success in the marketplace.

The Hearst Book Buyers Masterfile has been enhanced with Infobase, Morbank, Experian, Equifax and Ethnic Technologies data in order to provide mailers with the strongest targeting available today.

Demographic Profile:
Average Age 59
Average Income $55,385

Illinois , Michigan and New Jersey names are not released.

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