|
COUNTS THROUGH 02/22/2019 |
|
|
| 205,856,141 |
TOTAL UNIVERSE / BASE RATE |
$25.00/M |
| |
TRIGGER (SAMPLES ONLY - CALL FOR MORE INFORMATION): |
|
| 2,899,293 |
NEW ADULT |
+
$45.00/M
|
| 42,639 |
NEW YOUNG ADULT |
+
$45.00/M
|
| 36,376,165 |
INCOME TRIGGER INCREASE |
+
$45.00/M
|
| 39,653,985 |
INCOME TRIGGER DECREASE |
+
$45.00/M
|
| 39,536,288 |
TARGET VALUESCORE TRIGGER INCREASE |
+
$45.00/M
|
| 45,471,846 |
TARGET VALUESCORE TRIGGER DECREASE |
+
$45.00/M
|
| 7,413,127 |
CREDIT CARD TRIGGER INCREASE |
+
$45.00/M
|
| 133,320 |
CREDIT CARD TRIGGER DECREASE |
|
| 10,136,311 |
BIRTHDAY PENDING WHEN SELECTED W/O AGE |
+
$45.00/M
|
| 2,395,865 |
FIRST CHILD IN HOUSEHOLD |
+
$45.00/M
|
| 12,786,904 |
CHILD BECOMING DRIVING AGE |
+
$45.00/M
|
| 6,498,822 |
HOME MARKET VALUE INCREASE |
+
$45.00/M
|
| 878,709 |
HOME MARKET VALUE DECREASE |
+
$45.00/M
|
| 631,841 |
NEWLY MARRIED |
+
$45.00/M
|
| 385,684 |
NEWLY SINGLE |
+
$45.00/M
|
| 2,849 |
GRADUATED COLLEGE |
+
$45.00/M
|
| 8,647 |
EMPTY NESTER |
+
$45.00/M
|
| 80,730 |
NEWLY RETIRED |
+
$45.00/M
|
| 63,275,211 |
BUY A HOUSE |
+
$10.00/M
|
| 46,674,796 |
MOVE RESIDENCE |
+
$10.00/M
|
| 64,862,369 |
HOME LOAN |
+
$10.00/M
|
| 35,182,563 |
BUY CELL PHONE |
+
$10.00/M
|
| 55,468,480 |
HIGH SPEED INTERNET |
+
$10.00/M
|
| 42,611,590 |
SATELLITE DISH |
+
$10.00/M
|
| 64,101,665 |
BUY/LEASE A NEW LUXURY VEHICLE |
+
$10.00/M
|
| 72,209,055 |
BUY/LEASE A NEW NON-LUXURY VEHICLE |
+
$10.00/M
|
| 69,827,488 |
LEASE A NEW VEHICLE |
+
$10.00/M
|
|
|
The Trigger data is compiled by tracking changes in Epsilon Targeting’s vast database of consumer behaviors and demographics, allowing for intuitive selection of consumers who are in the midst of important life changes – getting married, having kids, exiting the workplace – and other significant milestones. By distinguishing when consumers are most likely in the market, marketing efforts become more effective and efficient.
GAIN INSIGHT INTO NEW MARKET ENTRANT BEHAVIORS BY CONSUMERS
Be in front of your consumers and key prospects at the right time:
• “With a new driver in the household, we need to revisit our insurance plans.”
• “Soon our mortgage will be paid off and we need to find other investment vehicles to help avoid a tax hike.”
• “My travel plans are ramping up now that both my spouse and I have retired.”
• “I need to move into a vehicle with more cargo space with the addition of our new baby.”
• “As a recent graduate I am going to need to find my own apartment.”
• “My husband and I would like a home loan to help fix up the house now that the kids have moved out.”
• “Now that I have more income I can afford to eat out at least once a week with my family.”
The TotalSource Plus Trigger dimension can achieve three core marketing objectives:
Acquisition
- Reach consumers making important decisions about their lives
- Event-driven triggers yield highly responsive consumers, increasing likelihood of offer or acceptance
Cross-sell
- Identify consumers on your house file with ‘in-market’ characteristics
- Time communications to customers making decisions that make them likely to respond to your offers
Retention
- Retain best customers by identifying those at risk of defection and targeting them with timely offers
- Expand customer relationships by making offers that correspond to consumers’ imminent needs
|
|
| POPULARITY: |
 96 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
$25.00/F |
| FILE SUPPRESSION |
$2.00/M |
| ONLINE DOWNLOAD |
NO CHARGE |
|
