TotalSource Plus - Market Indicators Mailing List

The TotalSource Plus Market Indicator dimension provides you insight into each component of the (RFM) Recency, Frequency and Monetary equation.

SEGMENTS

COUNTS THROUGH 01/03/2014

119,000,000

TOTAL UNIVERSE / BASE RATE

$25.00/M

MARKET INDICATOR SELECT - INQUIRE FOR COUNTS

+ $65.00/M

MARKET INDICATOR SELECT & OUTPUT

+ $97.50/M

DESCRIPTION

The unique and proprietary set of variables contained in the TotalSource Plus Market Indicators provide core RFM data to add powerful insight. A unique set of variables are created when Market Indicators are combined with demographic and lifestyle data that enable marketers to understand who their customers are, what they like to do, and how they buy. This robust combination of data available through TotalSource Plust drives improved modeling and list performance. These variables may be integrated into your housefile efforts with Data Enhancement for a better understanding of your existing customers. These Market Indicators can be used to create a powerful prospecting plan.

Market Indicatoprs represent powerful variables proprietary to Epsilon and include:

Activity Rankings	High Ticket Home Décor Recency of Purchase
Activity - Average Dollars Quintile	Intimate Apparel & Undergarments Quintile
Activity - Number of Offline Purchases Quintile	Intimate Apparel & Undergarments Recency of Purchase
Activity - Number of Online Purchases Quintile	Low Ticket Female Apparel/Acc. Quintile
Activity - Number of Purchases Quintile	Low Ticket Female Apparel/Acc. Recency of Purchase
Activity - Total Dollars Quintile	Low Ticket Male Apparel Quintile
Activity - Total Offline Dollars Quintile	Low Ticket Male Apparel Recency of Purchase
Activity - Total Online Dollars Quintile	Low to Mid Ticket Home Décor Quintile
Channel Preference Ratio - Catalog Quintile	Low to Mid Ticket Home Décor Recency of Purchase
Channel Preference Ratio - Online Quintile	Magazines Quintile
Channel Preference Ratio - Retail Quintile	Magazines Recency of Purchase
Seasonality - Fall Ratio Quintile	Male Apparel Quintile
Seasonality - Spring Ratio Quintile	Male Apparel Recency of Purchase
Seasonality - Summer Ratio Quintile	Mid & High Ticket Male Apparel Quintile
Seasonality - Winter Ratio Quintile	Mid & High Ticket Male Apparel Recency of Purchase
Category Data	Mid Ticket Female Apparel/Acc. Quintile
Arts & Crafts Quintile	Mid Ticket Female Apparel/Acc.Recency of Purchase
Arts & Crafts Recency of Purchase	Modern/Contemporary Décor & Gifts Quintile
B2B Business Marketing Quintile	Modern/Contemporary Décor & Gifts Recency of Purchase
B2B Business Marketing Recency of Purchase	Music/Videos Quintile
B2B MRO Quintile	Music/Videos Recency of Purchase
B2B MRO Recency of Purchase	Newsletters Quintile
B2B Office and Corporate Gifts Quintile	Newsletters Recency of Purchase
B2B Office and Corporate Gifts Recency of Purchase	Other Quintile
B2B Training and Publications Quintile	Other Recency of Purchase
B2B Training and Publications Recency of Purchase	Publishing Kitchen & Home Quintile
Beauty and Spa Quintile	Publishing Kitchen & Home Recency of Purchase
Beauty and Spa Recency of Purchase	Senior Products Quintile
Beverages Quintile	Senior Products Recency of Purchase
Beverages Recency of Purchase	Shoes Quintile
Books Quintile	Shoes Recency of Purchase
Books Recency of Purchase	Specialty Foods and Gifts Quintile
Children's Quintile	Specialty Foods and Gifts Recency of Purchase
Children's Recency of Purchase	Sports and Outdoor Quintile
Collectibles Quintile	Sports and Outdoor Recency of Purchase
Collectibles Recency of Purchase	Sports Merchandise & Activewear Quintile
Fashion Accessories and Beauty Quintile	Sports Merchandise & Activewear Recency of Purchase
Fashion Accessories and Beauty Recency of Purchase	Tools & Electronics Quintile
Female and Male Apparel Quintile	Tools & Electronics Recency of Purchase
Female and Male Apparel Recency of Purchase	Purchases & Additional Household Order Info
Garden and Backyard Quintile	Club/Continuity Buyer
Garden and Backyard Recency of Purchase	Household Purchase Channel
General Gifts Quintile	Mail Order Buyer
General Gifts Recency of Purchase	Mail Order Responder-Insurance
Health/Wellness / Vitamins & Supplements Quintile	Number of Dollars on Returns
Health/Wellness / Vitamins & Supplements Recency of Purchase	Number of One-Shot Orders
High Ticket Female Apparel/Acc. Quintile	Number of Returns
High Ticket Female Apparel/Acc. Recency of Purchase	Number of Returns in Last Year
High Ticket Home Décor Quintile	Payment Method

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #313347 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $600.00 MINIMUM PAYMENT
NET NAME IS ALLOWED
EXCHANGE IS NOT AVAILABLE
REUSE IS NOT AVAILABLE
CANCELLATION FEE AT $75.00/F