| Financial |
Publishing |
| • 401K Owner |
• Avid Book Reader |
| • Community Bank Customer |
• Avid Magazine Reader |
| • Convenience Customer |
• Bible/Devotional Reader |
| • Credit Card Attrition Household |
• Book Reader |
| • Credit Union Customer |
• Entertainment Reader |
| • Credit Card Revolver |
• Financial/Health Newsletter Subscriber |
| • Debit Card User |
• Magazine Reader |
| • Debit Card Rewards User |
• Online Magazine/Newspaper Subscriber |
| • Deposit Customer |
• Romance Reader |
| • Financial Advisor Customer |
• Sports Reader |
| • Financial Institution Shopper |
Retail |
| • Frequent ATM Customer |
• Bargain Shopper |
| • Frequent Online Banker |
• Christmas Ornaments/Collectibles Buyer |
| • Interest Checking Preference Customer |
• Coin Collector |
| • Investment/Trust Banking |
• Heavy Cleaner |
| Preference Customer |
• High-End Shopper |
| • Lending Customer |
• Men’s Big and Tall Apparel Customer |
| • Likely to Have a Mortgage |
• Retail Texter |
| • Likely Mortgage Refinancer |
• Web and Brick and Mortar Viewer/ Online Purchaser |
| • Low Interest Credit Card User |
• Web Surfer/Brick and Mortar Purchaser |
| • Loyal Financial Institution Customer |
• Women’s Plus Size Apparel Customer |
| • National Bank Customer |
TelCo |
| • Non-401K Mutual Fund Investor |
• AT&T Phone Customer |
| • Non-401K Stocks and Bonds Investor |
• Cable Bundle (Cable, Internet, Home Phone) |
| • Online Broker User |
• Primary Cell Phone User |
| • Online Savings User |
• Satellite Bundle (Satellite, Internet, Home Phone, Wireless Phone) |
| • Other Rewards Card User |
• Smart Phone User |
| • Regional Bank Customer |
• Sprint Cell Phone Customer |
| • Rewards Card: Cash Back User |
• T-Mobile Cell Phone Customer |
| Insurance and Healthcare |
• Verizon Cell Phone Customer |
| • Auto Insurance Premium Loyalty Gifts |
• Wired Line Video Connector |
| Telematics Customer |
Travel and Leisure |
| • Auto Insurance Premium Discount via Telematics Customer Burial Insurance Purchaser |
• Bargain Hotel Shopper |
| • Burial Insurance Purchaser |
• Business Traveler |
| • Employer-Provided Health Insurance |
• Casino Gambler |
| Policy Holder |
• Hotel Loyalty Program Member |
| • Insurance Switcher |
• International Traveler |
| • Long-Term Care Buyer |
• Likely Cruiser |
| • Medicare Plan D Prescription Drug Purchaser |
• Personal Traveler |
| • Medicare Supplement Insurance Purchaser |
• Timeshare Owner |
| • Multi-Policy Insurance Holder |
• Vacation Spender |
| • Online Insurance Buyer |
All Markets |
| • Self-Pay Health Insurance |
• Auto Loan Purchaser |
| • Term Life Buyer |
• Baseball Enthusiast |
| • UBI Purchaser |
• Basketball Enthusiast |
| • Uninsured Health Household |
• Christian or Gospel Music Enthusiast |
| • Whole Life Buyer |
• Country Music Listener |
| • Work for Small Company Offering |
• Diet-Conscious Household |
| Media and technology |
• Football Enthusiast |
| • Direct Media Preference Customer |
• Home Warranty Purchaser |
| • Early Adopter |
• Monitored Home Security |
| • Frequent Online Movie View |
System Owner |
| • Frequent Online Music Purchaser |
• NASCAR Enthusiast |
| • Internet Research Preference Customer |
• Online Transactor |
| • Quantum Upgrade Customer |
• Plan to Get Fitness Membership |
| • Satellite Radio Subscriber |
• Plan to Purchase Home Security System |
| • Socially Active on Facebook |
• Plan to Retire (Age 50–64) |
| • Socially Active on Facebook: Brand Liker |
• Plan to Retire (Age 65+) |
| • Socially Active on Facebook: Category Recommender |
• Vehicle Purchaser |
| • Social Media Preference Customer |
• Wellness Household |
| • Tablet Owner |
|
| Not-for-profit |
|
| • Animal Welfare Donor |
|
| • Cancer Donor |
|
| • Children’s Causes Donor |
|
| • Environmental Donor |
|
| • High-Dollar Donor |
|
| • High-Dollar Religious Donor |
|
| • Veterans Donor |
|
