The Paragon Cooking & Cookbook Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased cookbooks, cooking, supplies & equipment and have also paid for a subscription to cooking & cookbook publications within the previous 12 months with many spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records are BOTH buyers AND subscribers who have bought cookbooks
- All records have two or more known transactions within the past 12 months
- Incomes average $65,000+
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on cookbooks, cooking supplies, food and wine, gift baskets, gourmet gifts, subscriptions, books, catalog and credit card offers.
Refine selects by age, income, gender, average amount spent as well as many others. |
