NASCAR Nation Mailing List

There is no doubt that NASCAR has quietly become the number one spectator sport in the U.S.A. With a loyal following in the tens of millions and an annual race schedule of almost 9 months per year, NASCAR fans can't get enough watching their favorite drivers turn left! NASCAR Nation is one of the most affluent and responsive audiences on the market and will respond well to Automotive, Travel, Retail, Healthcare and Educational offers that are relevant to them and their families.

SEGMENTS COUNTS THROUGH 04/01/2025
16,280,704 TOTAL UNIVERSE / BASE RATE $50.00/M
DESCRIPTION
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DigDev Direct's Nascar Enthusiasts file is comprised of self-reported NASCAR racing fans. This responsive consumer database is the Online or DM Professional's perfect choice for auto racing  publications, gifts, Nascar apparal memorabilia and collectables as well as travel, outdoor events, family related offers such as camping and fishing to name a few.

 

NASCAR enthusiasts purchased nearly $2 billion worth of merchandise last year, Next to Football, Nascar rates the 2nd highest rated sporting event on television according to Neilsen Media Reasearch.

As one of the fastest growing automotive spectator sports in the country, NASCAR continues to attract fans from the mainstream outdoor recreational interests,inclusive of behavioral and lifesstyle attributes. Selects such as, age, occupation, financial status, homeowner, education, presence of credit card and gender are available choices when determining products and interests that generate the greatest appeal and response to effectively market to this group.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List SMS Text Program   
SOURCE: LIFESTYLE QUESTIONNAIRE, OPT-IN E-MAIL, COMPILED LISTS, INTERNET/ON-LINE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 22% FEMALE 78% MALE  
SELECTS
AGE RANGE   
CHILDS AGE RANGE   
GENDER/SEX   
HOME OWNER   
HOME VALUE   
INCOME RANGE   
MARITAL STATUS   
NUMBER OF CHILDREN   
OCCUPATION   
ADDRESSING
KEY CODING  NOT AVAILABLE
A/B SPLIT  NO CHARGE
CARRIER ROUTE  NO CHARGE
CARRIER ROUTE CODE  NO CHARGE
CASS CERT POSTAL PRESORT  NO CHARGE
CASS CERT/BAR CODING  NO CHARGE
CD ROM  NO CHARGE
DMA SUPPRESS  NO CHARGE
EMAIL  NO CHARGE
HOME ADDRESS  NO CHARGE
KEYING  NO CHARGE
NTH NAME  NO CHARGE
ZIP + 4  NO CHARGE
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