DigDev Direct's Nascar Enthusiasts file is comprised of self-reported NASCAR racing fans. This responsive consumer database is the Online or DM Professional's perfect choice for auto racing publications, gifts, Nascar apparal memorabilia and collectables as well as travel, outdoor events, family related offers such as camping and fishing to name a few.
NASCAR enthusiasts purchased nearly $2 billion worth of merchandise last year, Next to Football, Nascar rates the 2nd highest rated sporting event on television according to Neilsen Media Reasearch.
As one of the fastest growing automotive spectator sports in the country, NASCAR continues to attract fans from the mainstream outdoor recreational interests,inclusive of behavioral and lifesstyle attributes. Selects such as, age, occupation, financial status, homeowner, education, presence of credit card and gender are available choices when determining products and interests that generate the greatest appeal and response to effectively market to this group. |