3PEAKS BACKPACKERS, HIKERS & CAMPERS PAID PRODUCT BUYERS DATABASE Mailing List

The 3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. Each individual has made one or more purchases of backpacking, hiking, and camping products with many spending more than $100 per year on these outdoor recreation items via direct mail, specialty catalogs and the internet.

SEGMENTS COUNTS THROUGH 03/31/2025
3,546,430 TOTAL UNIVERSE / BASE RATE $95.00/M
 2,287,448 ONLINE TRANSACTIONS IN PAST 12 MONTHS     + $10.00/M
 1,904,433 6 MONTH HOTLINE - TOTAL COUNT     + $10.00/M
 929,165 3 MONTH HOTLINE - TOTAL COUNT     + $15.00/M
 478,768 1 MONTH HOTLINE - TOTAL COUNT     + $20.00/M
DESCRIPTION
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The 3PEAKS Backpackers, Hikers & Campers Paid Product Buyers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 44 million active 12 month buyers drawn from more than 400 list owners. Each individual has made one or more purchases of backpacking, hiking, and camping products with many spending more than $100 per year on these outdoor recreation items via the internet, specialty catalogs, and/or direct mail.

  • All records have one or more known purchase transactions within the past 12 months
  • Incomes average $65,000+
  • RFM criteria updated monthly and selectable

You will be able to target consumers interested in camping, hiking, backpacking, tenting, outdoor recreation, travel, and vacations.

Refine selects by age, income, gender, average amount spent, as well as many others. 

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #312240 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 25,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $85.00/M
  • CANCELLATION FEE AT $100.00/F
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: BUYERS, DIRECT RESPONSE, INTERNET/ON-LINE, MULTI SOURCED, DIRECT MAIL SOLD, CATALOG 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 34% FEMALE 66% MALE  
SELECTS
$100+   $10.00/M
$200+   $15.00/M
AVERAGE AMOUNT SPENT   
CREDIT CARD TYPE   $15.00/M
ETHNIC/ETHNICITY   $10.00/M
EXACT AGE   $10.00/M
GENDER/SEX   $8.00/M
GEO/GEOGRAPHICAL   $8.00/M
HOME OWNER   $10.00/M
HOUSEHOLD INCOME   $10.00/M
LIFESTYLE   $10.00/M
ONLINE BUYERS   $10.00/M
PRESENCE OF CHILD - OMIT   $8.00/M
PRESENCE OF CHILD - SELECT   $8.00/M
PRODUCT   $10.00/M
RFM CRITERIA   
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL DELIVERY  $50.00/F
HOME ADDRESS  NO CHARGE
KEYING  $5.00/M
ODD/EVEN SPLIT  $10.00/M
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