|
COUNTS THROUGH 06/30/2025 |
|
|
| 2,235,596 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 34,763 |
1 MONTH BUYERS/AGE 55+ |
+
$29.00/M
|
| 110,969 |
3 MONTH BUYERS/AGE 55+ |
+
$24.00/M
|
| 211,222 |
6 MONTH BUYERS/AGE 55+ |
+
$19.00/M
|
| 457,275 |
12 MONTH BUYERS/AGE 55+ |
+
$12.00/M
|
| 19,198 |
1 MONTH BUYERS/AGE 65+ |
+
$29.00/M
|
| 62,236 |
3 MONTH BUYERS/AGE 65+ |
+
$24.00/M
|
| 118,501 |
6 MONTH BUYERS/AGE 65+ |
+
$19.00/M
|
| 254,487 |
12 MONTH BUYERS/AGE 65+ |
+
$12.00/M
|
| |
FUNDRAISER/PUBLISHER/INSURANCE BASE RATE OF $65/M, $15/M SELECT CAP |
|
|
|
|
Product selects:
Craft
Indoor Décor
Outdoor Décor
Religion
Scrapbooking
or any of our 100+ themes and occassions available.
Further layer this file with enhancements like:
Income, POC (or omitting POC), Knitting, Sewing, Collectibles, Coin/Stamp Collectors, Gardening, Cooking, Charitable Donors, Wine Interest and more........
Source is selectable!
Internet Only, Catalog Only and Multi-Channel.
While Catalog Only source across the entire OTC file is 14%, it jumps to 24% on this Seniors file. |
|
| POPULARITY: |
 99 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
BUYERS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
79% FEMALE 10% MALE |
| SPENDING: |
$65.00 AVERAGE ORDER |
|
|
| $100+ BUYERS |
$32.00/M |
| $25+ BUYERS |
$17.00/M |
| $50+ BUYERS |
$22.00/M |
| $75+ BUYERS |
$27.00/M |
| 1 MONTH HOTLINE |
$17.00/M |
| 3 MONTH RECENCY |
$12.00/M |
| 6 MONTH RECENCY |
$7.00/M |
| AGE |
$12.00/M |
| CANCELLATION FEE |
$150.00/F |
| CREDIT CARD BUYERS |
$12.00/M |
| GENDER/SEX |
$7.00/M |
| INCOME |
$12.00/M |
| KEY CODING |
$3.00/M |
| LAST PURCHASE, AVERAGE PURCHASE |
$7.00/M |
| LIFESTYLE ENHANCEMENTS |
$12.00/M |
| MULTI BUYERS/SINGLE BUYERS |
$12.00/M |
| PRODUCT |
$17.00/M |
| RUNNING CHARGES |
$8.00/M |
| SOURCE CHANNEL |
$12.00/M |
| STATE, SCF, ZIP |
$7.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| DELIVERY FEE |
$75.00/F |
|
