|
COUNTS THROUGH 04/30/2025 |
|
|
886,222 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
175,043 |
1 MONTH BUYERS |
+
$25.00/M
|
880,133 |
12 MONTH BUYERS |
$95.00/M
|
40,982 |
3 MONTH REPUBLICAN PARTY |
+
$15.00/M
|
65,191 |
6 MONTH REPUBLICAN PARTY |
+
$15.00/M
|
99,261 |
12 MONTH REPUBLICAN PARTY |
+
$15.00/M
|
29,860 |
3 MONTH DEMOCRATIC PARTY |
+
$15.00/M
|
48,196 |
6 MONTH DEMOCRATIC PARTY |
+
$15.00/M
|
73,755 |
12 MONTH DEMOCRATIC PARTY |
+
$15.00/M
|
13,019 |
3 MONTH UNKNOWN POLITICAL PARTY |
+
$15.00/M
|
55,296 |
6 MONTH UNKNOWN POLITICAL PARTY |
+
$15.00/M
|
84,128 |
12 MONTH UNKNOWN POLITICAL PARTY |
+
$15.00/M
|
13,539 |
3 MONTH NON-DECLARED POLITICAL PARTY |
+
$15.00/M
|
21,230 |
6 MONTH NON-DECLARED POLITICAL PARTY |
+
$15.00/M
|
32,532 |
12 MONTH NON-DECLARED POLITICAL PARTY |
+
$15.00/M
|
|
FUNDRAISER RATE |
$70.00/M
|
|
PUBLISHER RATE |
$70.00/M
|
|
SEASONAL FOOD RATE |
$80.00/M
|
|
Reach responsive, mature buyers with a known political affiliation. The Blair customers support their respective parties, and are the perfect prospects for your political offer! They are proven responders to offers in many categories!
Since 1910 Blair has appealed to mature women and men who have purchased a wide variety of apparel and home products through direct mail. Blair is known for their quality merchandise, exceptional value and customer satisfaction.
Demographics:
Average Age: 60+
Home Owners: 82%
Percent of on-line buyers: 21.5%
|
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
BUYERS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
80% FEMALE 13% MALE |
|
$100+ BUYERS |
$36.00/M |
$50+ BUYERS |
$26.00/M |
$75+ BUYERS |
$31.00/M |
1 MONTH HOTLINE |
$25.00/M |
3 MONTH HOTLINE |
$20.00/M |
6 MONTH HOTLINE |
$15.00/M |
CASH OR CREDIT CARD |
$12.00/M |
GENDER/SEX |
$9.00/M |
HOME BUYERS |
$17.00/M |
IRVINE PARK |
$35.00/M |
LARGE SIZE |
$17.00/M |
MEN'S WEAR BUYERS |
$17.00/M |
MULTI BUYERS/SINGLE BUYERS |
$10.00/M |
OVERSIZE FEMALE APPAREL BUYERS |
$17.00/M |
OVERSIZE MALE APPAREL BUYERS |
$17.00/M |
POLITICAL AFFILIATION |
$17.00/M |
PRODUCT |
$17.00/M |
SCANDIA WOODS |
$35.00/M |
SCF |
$9.00/M |
SOURCE |
$10.00/M |
STATE |
$9.00/M |
WOMENSWEAR BUYERS |
$17.00/M |
ZIP |
$9.00/M |
ADDRESSING |
KEY CODING |
NOT AVAILABLE |
DELIVERY FEE |
$75.00/F |
|