|
COUNTS THROUGH 09/30/2023 |
|
|
| 1,063,803 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 32,121 |
JAN'23-APR'23 BUYERS |
$100.00/M
|
| 622,956 |
OCT'22-SEPT'23 RESPONDERS |
+
$95.00/M
|
| 84,266 |
SEPT'23 H/L RESPONDERS |
+
$16.00/M
|
| 200,293 |
JUL'23-SEPT'23 RESPONDERS |
+
$11.00/M
|
| 354,008 |
APR'23-SEPT'23 RESPONDERS |
+
$6.00/M
|
| |
PHONE NUMBERS |
+
$65.00/M
|
| |
FUNDRAISING RATE |
$75.00/M
|
|
|
|
National Magazine Exchange represents a highly responsive consumer who responds by phone to an initial direct mail sweepstakes solicitation. Callers are offered the opportunity to purchase a discount magazine package once their sweepstakes entry is complete. NME has the most popular titles available for rates as low as $1.29 per week for one to four year subscriptions.
The NME consumers are strong responders to both direct mail and telemarketing offers.
Demographic Profile:
Average Age 64
Average Income $58,882 |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
62% FEMALE 37% MALE |
|
|
| 1 MONTH HOTLINE |
$16.00/M |
| 3 MONTH HOTLINE |
$11.00/M |
| 6 MONTH HOTLINE |
$6.00/M |
| AGE |
$16.00/M |
| AREA OF INTEREST |
$16.00/M |
| CANCELLATION RUN CHARGES |
$15.00/M |
| CATEGORY |
$16.00/M |
| CREDIT DECLINES |
$15.00/M |
| GENDER/SEX |
$7.00/M |
| GEO/GEOGRAPHICAL |
$8.00/M |
| HH INCOME |
$16.00/M |
| LOST UPSELL |
$12.00/M |
| MEDIA |
$75.00/F |
| MULTI-RESPONDER |
$11.00/M |
| PHONE |
$65.00/M |
| PRESENCE OF CHILD |
$16.00/M |
| SCF |
$8.00/M |
| WEEKLY H/L |
$21.00/M |
| ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$4.00/M |
| DELIVERY FEE |
$75.00/F |
|
