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Booming Boomers - Love Their Furry Friends!!
With the kids leaving the nest, Fido has become the “baby pet” of the Baby Boomer Generation. Baby Boomer pet owners are a dream market segment with 22.5% of the 76 million Boomers owning pets. Simply put, Baby Boomer pet owners have single-handedly redefined the pet supplies market. Boomers have the desire and financial means to pamper their pets as no other generation before them.
According to a study in the Journal of American Geriatrics, Baby Boomers live longer with a pet. The therapeutic benefits of owning a pet are lower blood pressure, better heart health, less stress and lower healthcare costs.
Increase your market share of this 47.7 billion dollar pet industry by targeting these consumers.
SOURCE
Online and Direct Mail Surveys, Compiled Data
SUGGESTED USAGE
Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless!
Terms:
Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only. |
