Booming Boomers - Americans Working Longer Mailing List

Baby Boomers are now working longer as they approach retirement age. Baby Boomers have become more financially dependent upon their paychecks, working paycheck to paycheck. Most US Baby Boomers who were prepared for retirement are being forced to work longer due to the financial crisis in the US. Once believing that they were prepared for retirement, Boomers are working longer, quickly becoming the largest segment of the American workforce. Aging boomers are better educated with higher incomes and longer life expectancies than the generations that preceded them.. Lighthouse List can assist you in targeting this profitable niche of consumers.

SEGMENTS COUNTS THROUGH 04/25/2025
13,000,000 TOTAL UNIVERSE / BASE RATE $75.00/M
 2,000,000 LAST 12 MONTHS (EST.)    
 150,000 MONTHLY H/L    
DESCRIPTION

Booming Boomers - Americans Working Longer!!

 

 

 

Baby Boomers are now working longer as they approach retirement age.  Baby Boomers have become more financially dependent upon their paychecks, working paycheck to paycheck.

 

 

 

Most US Baby Boomers who were prepared for retirement are being forced to work longer due to the financial crisis in the US. Once believing that they were prepared for retirement, Boomers are working longer, quickly becoming the largest segment of the American workforce.

 

Aging boomers are better educated with higher incomes and longer life expectancies than the generations that preceded them.. Lighthouse List can assist you in targeting this profitableniche of consumers.

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

SOURCE

Online and Direct Mail Surveys, Compiled Data

 

SUGGESTED USAGE 

Financial Planning, Money Making Opportunities, Real Estate, Insurance, Travel, “Green” Awareness, Retail, Luxury Items, Dating Sites, Catalogs, Charitable Contributions, Health & Fitness, Books and Music, Internet Services to enhance their life; the list is endless! 

 

Terms:

Minimum Order is 10,000 names
Pre-Pay for all first time customers
Sample mail piece required with order
Cancellations after mail date require payment in full
Delivery in 7 business days
This is a one-time rental only.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, DIRECT RESPONSE SURVEYS ONLINE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SPENDING: $49.99 AVERAGE ORDER 
SELECTS
AGE   $5.00/M
GEO SELECT   $5.00/M
INCOME RANGE   $5.00/M
MONTHLY RECENCY   $10.00/M
PHONE NUMBER   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $25.00/F
DISKETTE  $25.00/F
EMAIL  $25.00/F
FTP  $25.00/F
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