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The Paralyzed Veterans of America donor file is available for the purpose of statistical modeling in order to improve response on marginal segments and open a new universe of names for top mailers.
Paralyzed Veterans of America offers two types of modeling: Good Customer Match and Mailed Regression.
Good Customer Match identifies donors on the Paralyzed Veterans of America Masterfile that have similar characteristics to your customers. The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on Paralyzed Veterans of America's house file. Sophisticated segmentation techniques are used to reach improved response rates.
Mailed regression involves mailing a specific quantity of Paralyzed Veterans of America donors considerable enough to provide a minimum of 1,000 responses. The responders are then analyzed against Paralyzed Veterans of America's data to build the mailed regression model.
When the model build is complete, a report with the model's results will be issued and sent to the broker/mailer for market research purposes and selection decisions.
$2,000/F cancellation fee for models not used within 12 months. |
