Identity Direct: Your Personalized Store Mailing List

Something magical! That's what Identity Direct wants children to experience; the magic of seeing their names in a book, on their school bags and more. Identity Direct is a personalized store, providing the names in print and on products for all your favorite little people and now personalized gifts for the very important adults in these children's lives!! Identity Direct is one of the biggest suppliers of personalized products in the world. There are more than 2,000 individual items in the range including books, clocks, placemats, bags, labels and more – all of which can be personalized with your child’s name! The My Adventure Book series includes the best selling My Special Christmas Adventure story as well as stories featuring your favorite Disney, Sesame Street, Nickelodeon and Marvel characters The Identity Direct mailing list is a must test for all children’s offers! These highly responsive buyers are always looking for new and exciting offers in the mail.

SEGMENTS COUNTS THROUGH 05/07/2025
235,878 TOTAL UNIVERSE / BASE RATE $105.00/M
 235,878 100% PAID BUYERS     $105.00/M
 5,000 1 MONTH AVERAGE HL     $15.00/M
DESCRIPTION

 Something magical! 

That's what Identity Direct wants children to experience; the magic of seeing their names in a book, on their school bags and more. Identity Direct is a personalized store, providing the names in print and on products for all your favorite little people and now personalized gifts for the very important adults in these children's lives!!


Identity Direct is one of the biggest suppliers of personalized products in the world. There are more than 2,000 individual items in the range including books, clocks, placemats, bags, labels and more – all of which can be personalized with your child’s name! The My Adventure Book series includes the best selling My Special Christmas Adventure story as well as stories featuring your favorite Disney, Sesame Street, Nickelodeon and Marvel characters

 

Products purchased may include:

  • My Adventure Books
  • Personalized Placemats
  • Personalized School Essentials
  • Personalized Christmas Products
  • Name Poems
  • Name Labels
  • Personalized Home Essentials
  • Engraved Products

 

The Identity Direct mailing list is a must test for all children’s and gift giving offers! These highly responsive buyers are always looking for new and exciting offers in the mail. With selectivity like product type as well as child's age and gender, this list will help get your offer in the hands of your target audience.

 

100% Paid Buyers

100% Direct Response

99% Female

 

Available source selects include: hotlines, grandparents and product type in addition to demographics, lifestyle and buyer behavior.

Identity Direct's highly responsive buyers are perfect for all family/mom offers, kids developmental toys, clothing, credit cards, home decor, family vacations, entertainment, child care, publications, birthday party gifts, insurance, child related non-profits, art and crafts and much more!

ORDERING INSTRUCTIONS
POPULARITY: 96
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: BUYERS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 99% FEMALE  
SPENDING: $16.95 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $15.00/M
3 MONTH HOTLINE   $10.00/M
CHILD AGE/GENDER   $10.00/M
GEO SELECT   $8.00/M
GRANDPARENTS   $20.00/M
HH DEMO/LIFESTYLE SELECTS   $12.00/M
PRODUCT CATEGORY   $20.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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