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Secondary Education Seniors reaches the parents of high school seniors. These seniors are getting ready to graduate and take the next step in their education, or head out into the workforce. These teens may be headed to a two year or four year college or university, technical school or other specialty trade school, or they are beginning their careers and gaining work experience.
These teens have worked long and hard to become high school graduates. They put in long hours studying, doing research at the library and online, preparing for SAT’s and ACT’s, applying for colleges, and searching for jobs. They are enjoying their last year of high school and participating in their final year’s events like homecoming, senior prom, sports, and banquets.
High school seniors are sophisticated media consumers. These tech-savvy teens are heavily influenced by social media. They turn to the internet to networking sites such as MySpace, Twitter, and Facebook to communicate with friends and family or just to surf the web. High School seniors typically purchase clothing, cell phones, and computers to get ready for their college experience.
High school seniors generally have a large network of friends and as a result of social networking sites. They have a large influence on friends and family with regard to their purchasing and decisionmaking. This makes them an ideal audience for continuing education, credit card offers, magazines, apparel, or job recruitment offers.
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