Subscribers to the Prostate Email News Alerts are opt-in online readers who are seeking information about prostate related health issues, including BPH (enlarges prostate), prostatitis, prostate cancer, urinary tract and other issues relating to prostate health.
These readers regularly turned to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures and personal nutrition, conventional and integrative medicine in dealing with prostate related issues.
These are affluent (41% with $500k+ net worth), information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
These subscribers also read NewsmaxHealth.com, WebMD, Mercola.com, Prevention Magazine, Life Extension Magazine, Men’s Health Magazine, Arthritis Today, Health Magazine and Women’s Health Magazine.
Key Demographics:
82% male, 18% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
