LODESTAR HOME GARDENING PAID SUBSCRIBERS DATABASE Mailing List

The LODESTAR Home Gardening Paid Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active 12 month paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to home gardening magazines and newsletters in both digital and print editions with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

SEGMENTS COUNTS THROUGH 03/31/2025
11,139,375 TOTAL UNIVERSE / BASE RATE $95.00/M
 6,215,772 ONLINE TRANSACTIONS IN PAST 12 MONTHS     + $10.00/M
 5,981,845 6 MONTH HOTLINE - TOTAL COUNT     + $10.00/M
 2,918,516 3 MONTH HOTLINE - TOTAL COUNT     + $15.00/M
 1,503,816 1 MONTH HOTLINE - TOTAL COUNT     + $20.00/M
DESCRIPTION
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The LODESTAR Home Gardening Paid Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to home gardening publications within the previous 12 months with many subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.

  • All records have two or more paid subscriptions within the past 12 months

  • Incomes average $65,000+

  • RFM criteria updated monthly and selectable

You will be able to reach consumers who are reading about floral & vegetable home gardening, lawn care, pools, patios, and outdoor living products and services.

 

Refine selects by age, income, gender, average amount spent as well as many others.
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: PUBLICATIONS 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 64% FEMALE 36% MALE  
SELECTS
AVERAGE AMOUNT SPENT   
CREDIT CARD TYPE   $15.00/M
ETHNIC/ETHNICITY   $10.00/M
EXACT AGE   $10.00/M
GENDER/SEX   $8.00/M
GEO/GEOGRAPHICAL   $8.00/M
HOME OWNER   $10.00/M
HOUSEHOLD INCOME   $10.00/M
LIFESTYLE   $10.00/M
ONLINE BUYERS   $10.00/M
PRESENCE OF CHILD - OMIT   $8.00/M
PRESENCE OF CHILD - SELECT   $8.00/M
RFM CRITERIA   
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL DELIVERY  $50.00/F
HOME ADDRESS  NO CHARGE
KEYING  $5.00/M
ODD/EVEN SPLIT  $10.00/M
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