LODESTAR FAMILY & PARENTING PAID SUBSCRIBERS DATABASE Mailing List

The LODESTAR Family & Parenting Paid Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active 12 month paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to family & parenting magazines and newsletters in both digital and print editions with many spending more than $100 per year via direct mail, specialty catalogs and the internet.

SEGMENTS COUNTS THROUGH 03/31/2025
65,285,936 TOTAL UNIVERSE / BASE RATE $95.00/M
 36,429,553 ONLINE TRANSACTIONS IN PAST 12 MONTHS     + $10.00/M
 35,058,548 6 MONTH HOTLINE - TOTAL COUNT     + $10.00/M
 17,104,915 3 MONTH HOTLINE - TOTAL COUNT     + $15.00/M
 8,813,601 1 MONTH HOTLINE - TOTAL COUNT     + $20.00/M
DESCRIPTION
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The LODESTAR Family & Parenting Paid Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 39 million active paid subscribers drawn from more than 400 list owners. Each individual has purchased at least 2 subscriptions to family & parenting publications within the previous 12 months with many subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.

  • All records have paid for 2 subscriptions or more within the past 12 months
  • Incomes average $65,000+
  • RFM criteria updated monthly and selectable

You will be able to reach consumers who are reading about maternity, infant care, baby & child care, nutrition, developmental behavior, parenting styles, skills and psychology interests, parenting, infants & children's toys, games, apparel and education.

 

Refine selects by age, income, gender, average amount spent as well as many others.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #308294 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 25,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000 AT $85.00/M
  • CANCELLATION FEE AT $100.00/F
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: DIRECT MAIL SOLD, PUBLICATIONS, INTERNET/ON-LINE, DIRECT RESPONSE 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 92% FEMALE 8% MALE  
SELECTS
AVERAGE AMOUNT SPENT   
CREDIT CARD TYPE   $15.00/M
ETHNIC/ETHNICITY   $10.00/M
EXACT AGE   $10.00/M
GENDER/SEX   $8.00/M
GEO/GEOGRAPHICAL   $8.00/M
HOME OWNER   $10.00/M
HOUSEHOLD INCOME   $10.00/M
LIFESTYLE   $10.00/M
ONLINE BUYERS   $10.00/M
PRESENCE OF CHILD - OMIT   $8.00/M
PRESENCE OF CHILD - SELECT`   $8.00/M
RFM CRITERIA   
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL DELIVERY  $50.00/F
HOME ADDRESS  NO CHARGE
KEYING  $5.00/M
ODD/EVEN SPLIT  $10.00/M
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