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Background
Catalogue Consortium is a list born out of the RFM ideal. All data is within the Recency of 0-18months, the buyer’s Frequency of purchase is so high that 75% of them have made more than 5 purchases in 18 months. The average order value of £364 means that the Monetary worth of these customers is excellent.
Many of the UK’s top mail order specialists have come together to create the Catalogue Consortium file which is, quite simply, the best list of upmarket, high-value, mail order multi-buy customers you’ll find on the market. Pooled from such catalogue titles as ArtRoom, Cucina Direct, Expert Verdict and Scotts of Stow, all order values of under £100 have been removed, leaving you with 473,900 potential customers who have all shown a propensity to purchase via mail order.
We are now able to offer data modelling with Catalogue Consortium, with the greatest of ease we can match Catalogue Consortium buyers to your mailers own database and target exactly the right people they are looking for.
Source
To create this mail order file Scotts & Co have pooled only their very best buyers. That means customers who have bought more than once in the past 18 months from one or more of 18 mail order catalogues. These are all buyers, no enquirers, no low value customers and all under 18 months in recency.
With multi-brand multi-buyers and OV £100+ all included in the base rate this file is a perfect opportunity for mailers to target some of the highest spenders, and ideal for a variety of offers including charity, financial, mail order, leisure, and publishing.
Profile
- Professional
- Upmarket Homeowners
- Incomes of £40,000+
- 77% Female / 23% Male
- ABC1
- Aged 55+
- OV £251+
- Credit Card holders
Interests
- National Trust
- Books
- Gourmet Food/Wine
- Arts & Theatre
- Gardening
- Fashion
- Homewares
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