Latin Trends - New Movers Mailing List

The U.S. Census Bureau now estimates that Hispanics make up roughly 16% of the U.S. population, and projections suggest that the number of Hispanics in the U.S. will continue to grow. Hispanics will continue to be a growing economic force within the U.S. as they pursue employment opportunities, contribute to local, regional, and national tax bases, and impact the overall economic prosperity of the U.S. through their spending power and workforce development. New Movers in general spend more money in the first six months of the move than any other consumer market. You can now target responsive Hispanic consumers who are setting up new digs and in need of a variety of services. Statistics show they these Hispanic consumers will be shopping for new cars, new computers, furniture, appliances and will spend an average of $9,000 in their new home for the first three months. Hispanic responsive consumers will also be looking for insurance and financial offers, home and garden services, security services, etc. This file is also perfect for long distance service and internet offers, as well as marketers wishing to target Hispanic Middle America!

SEGMENTS COUNTS THROUGH 09/29/2025
1,200,000 TOTAL UNIVERSE / BASE RATE $80.00/M
 900,000 LAST 12 MONTHS    
 80,000 MONTHLY HOTLINE    
 20,000 WEEKLY HOTLINE    
DESCRIPTION

 

The U.S. Census Bureau now estimates that Hispanics make up roughly 16% of the U.S. population, and projections suggest that the number of Hispanics in the U.S. will continue to grow. Hispanics will continue to be a growing economic force within the U.S. as they pursue employment opportunities, contribute to local, regional, and national tax bases, and impact the overall economic prosperity of the U.S. through their spending power and workforce development.

 

New Movers in general spend more money in the first six months of the move than any other consumer market. You can now target responsive Hispanic consumers who are setting up new digs and  in need of a variety of services.

 

Statistics show they these Hispanic consumers will be shopping for new cars, new computers, furniture, appliances and will spend an average of $9,000 in their new home for the first three months. Hispanic responsive consumers will also be looking for insurance and financial offers, home and garden services, security services, etc.

 

This file is also perfect for long distance service and internet offers, as well as marketers wishing to target Hispanic Middle America!

 

TERMS:

Minimum Order is 10,000 names. Pre-Pay for all first time customers. Sample mail piece required with order. Cancellations after mail date require payment in full. 20% discount for recognized brokers. Delivery in 7 business days. This is a one-time rental only.

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: MULTI SOURCED, TELCO / UTILITY COMPANIES 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SPENDING: $19.99 AVERAGE ORDER 
SELECTS
AGE   $5.00/M
GEOGRAPHY   $5.00/M
MONTHLY HOTLINE   $20.00/M
PHONE NUMBER   $20.00/M
WEEKLY HOTLINE   $30.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $25.00/F
DISKETTE  $25.00/F
EMAIL  $25.00/F
FTP  $25.00/M
P/S LABELS  $7.50/M
ZIP TAPE  $5.00/M
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