The eTargetMedia Asian American Household file is comprised of US families and individuals from a variety of Asian nations and origins, including Chinese, Korean, Japanese, Vietnamese, Filipino, Thai and a multiple of other Asian backgrounds. These families and individuals span a widely diverse range of backgrounds in terms of country of origin, language preference and level of acculturation. They include those who recently relocated to the US as well as those from many generations back. The file covers households who speak an Asian language at home as the primary language, bilingual households, various Asian language dominant households, and those with a combination of language preference due to multi-generational families.
The eTargetMedia Asian American Households file allows marketers to target Asian Americans based on highly segmented and specific interest, lifestyle, demographic and geographic selections as well as language preference, country of origin and age and number of children.
The file is ideal for offers pertaining to family entertainment, children's products, international/political news and media, packaged goods and home products, education, family travel, cooking and recipes, cultural and ethnic language entertainment, and much more!
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