As consumers today research and purchase across multiple channels and devices, marketers need a data solution that provides scale, flexibility,and transparency to understand consumers for personalized communications and omnichannel engagement. ConsumerPlus is a next generation consumer data solution that is one of the largest and most complete datasets in the industry.
ConsumerPlus is enhanced with robust demographics, shopping behavior, lifestyle categories, and contact data. Example data elements include Date of Birth, Home Ownership, Occupation, Gender, Donors, Estimated Income, Age, Telephone Number, Ethnicity, Credit Card, Language Spoken, Hobbies, Purchase Behavior, CPG data, Lifestyle Interests, and many more.
V12 is an originator and an aggregator. Along with originating most of the name and address data, we partner with aggregators to help us with additional validation and attribute compilation. Our premier data compilers include: ▪Public and courthouse records ▪Real Property information ▪Phone directories ▪Consumer surveys ▪Self-Reported and Purchase transactions ▪Response source contributors ▪Niche segmentation schemes and premium datasets ▪Publishers ▪Catalogers ▪Destination and online sites ▪Behavior Data / Intent Data ▪Plus, proprietary interactive campaign results
Quality and Assurance
- The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
- Only carry data on those 18 years old (some 17 year olds who turn 18 in current year)
- Entire file goes through NCOA, Deceased Scrub, Address Standardization and CASS
- Technology used to maintain the file is Main frames and PCs with enterprise Server, Microsoft SQL Server and open source MySQL
- SAS-70 security certified
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