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Executive Directory of Signs and Advertising Specialties allows you to target individuals that own and operate businesses that specialize in signs and alternative advertising. These establishments engage in manufacturing electrical, mechanical, cutout, or plate signs and advertising displays, including neon signs and advertising specialties.
Sign and Advertising Specialty shops are establishments that manufacture signs and advertising specialties. The largest buyer of signs and advertising specialties are gross private fixed investment industry. The next largest are highway and street construction, eating and drinking places, and wholesale trade. The development of computer technology decreased the need for specialized skills and gave rise to rapid-sign franchises, which facilitate same-day construction of signs.
The industry also has been spurred by changes in signs on roadways and other public places. The ability to program sign design and manufacture through software greatly reduced turnaround time, often to less than a day. It increased quantitative capabilities and reduced the amount of craftsmanship necessary in production. Another computer-based innovation is the electronic message sign programmable through software. Traffic signs benefit from this innovation, as do supermarkets and retail stores. Advances in the luminous sign manufacture serve primarily to increase safety. In response to a growing public concern over the rights of disabled people, a "talking sign" has been developed which satisfy the requirements of the Americans with Disabilities Act. This small, hand-held device, when pointed in the direction of a sign, would activate a sensor that converts the sign's information to a voiced message.
Owners and operators have experience operating their own business. They have experience in the advertising industry and have an educational background in marketing and/or advertising. Employees must have a high school and college education, experience, creative ability, and a dedicated work ethic. Signs and advertising specialties they design and create include yard signs, awards, banners, vehicle lettering, job site signs, engraved signs, trade show signs, billboards, bus stop ads, subway signs, taxi cab signs, political signs, window lettering and decals, vinyl graphics, magnetic, boats and customized promotional items. Their creative ideas in advertising helps clients reach out to their target market in a more unique way.
Owners and operators of sign and advertising specialty stores purchase items which include, accounting software, A frames, art supplies, banner clips, board cutters, chairs, cleaning supplies, computers, cutting machines, cutting mats, desks, dry erase boards, dyes/pigments, eco-solvents, engraving panels, fluted boards, foils, general purpose cutters, gold leaf, graphic design software, inks, laminators, laptops, machine presses, neon, office supplies, paint, plastic chain letter trim, polishers, poster boards, rotary trimmers, safety rulers, sandblast stencil, sign making programs, solvents, special light fixtures, transfer tape, vinyl’s.
Job Title/Function:
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Owner
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Manger
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Senior Vice President
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Director
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Treasurer
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Partner
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President
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Chief Financial Officer
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General Manager
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District Manager
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Sales Manager
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Vice President
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Chief Executive Officer
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Executive Director
Sales
Marketing
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