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Periodicals, Publishing, and Printing Executives allows you to target individuals that own and operate establishments primarily engaged in publishing periodicals or in publishing and printing periodicals. These establishments carry on the various operations necessary for issuing periodicals but may or may not perform their own printing. Establishments not engaged in publishing periodicals but which print periodicals for publishers are classified in commercial printing industries.
Periodical publishers earn money either by selling advertising space in their pages to companies wanting display areas for their products or by charging readers for subscriptions or individual issues. Thus, the periodical's content is essentially a tool that can be fine-tuned in order to boost sales and ad revenues. Many publishers also generate income through database marketing techniques, such as selling subscriber lists or marketing "back-end" products and services to their customers.
Owners and managers have many years of experience running their own business and working in the publishing industry. Employees are trained to print projects for their clients or for themselves. Items include periodicals, newspapers, all types of books, magazines, newsletters, pamphlets, and other products.
The magazine industry is a major employer of writers, editors, and technical writers, which together constitute roughly 13 percent of its workforce. Many employees begin as copywriters, copyeditors, or production editors, and work their way up to various editorial management positions. Senior editors, for example, traditionally write copy and may also manage other editorial employees or freelancers. Managing editors coordinate the editorial, art, and production departments of a publication and oversee proofreading and copywriting functions. Editors are responsible for directing the content of a publication, while editorial managers, who may be called publishers, are responsible for setting editorial policy and managing operations. Periodical producers also employ a large number of ad salespeople, who make up approximately 12 percent of industry employment.
Publishing companies purchase many items in order to successfully stay in business which include printing presses, ink, binding machines, different colors and sizes of paper, different type of papers, laptops, computers, pencils, pens, rubber bands, shelving units, desks, chairs, and cleaning supplies.
Job Title/Function:
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Owner
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Manger
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Senior Vice President
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Director
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Treasurer
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Partner
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President
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Chief Financial Officer
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General Manager
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District Manager
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Sales Manager
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Vice President
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Chief Executive Officer
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Executive Director
Sales
Marketing
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Industry:
Newspaper Publishers
Newspaper Publishing & Printing
Periodicals Publishing & Printing
Magazine Publishers
Periodical Publishers
Periodical Publishing & Printing
Book Publishing & Printing
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