These avid musicians have purchased a musical instrument within the last 12 months. Whether they are just beginning or are upgrading their current equipment, they are serious about their music having invested in pricey instruments. They are likely prospects for musical accessories, sheet music, recording and amplification equipment, computer programs for composing and playing music, etc. They are also likely buyers of CD's, DVD's and downloaded music.
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1,376,671 "Playing Around" - Amateur Musicians at Home Address
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