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The Social Networker Trends enables you to reach consumers who actively utilize Facebook, Twitter, and LinkedIn for professional and social networking.
This target is internet savvy and maintains great online presence. They check and updating social sites numerous times a day; posting links, notes, pictures, updates, and home or youtube videos for their friends, family, and fan followers to enjoy. These consumers chat and text message updates on an average of three times a day. They use social networking sites to research and post latest activities, events, parties, gossip, news and trends. They interact with networking sites via home and office computers, laptops, cell phones, smart phones, iPad and iTouch.
Professional networking is also very important to this group and their career growth; it allows them to stay current in their field. They are always on the lookout for the next big thing in social media. As trendsetters, they will be the first to jump on the social / technology media bandwagon. They typically spend 18 hours a week on-line, and rely on virus protection software and Wi-Fi to keep them safe and connected.
Many in this group have children; most are married or live with a partner. These consumers typically hold mortgages. They utilize on-line banking, investing and bill paying. They search the web to find information on medical issues, parenting, homework help, and vacation destinations. They enjoy movies, music, video games, sports, cars, boats, social causes. They utilize the internet to research large purchases – from new cars to appliances to new homes. Much of their shopping is done on-line. Sites like amazon.com, ebay, craigslist, and overstock.com allow consumers to browse for a wide variety of items.
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