|
COUNTS THROUGH 04/28/2025 |
|
|
6,750,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
375,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,125,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
2,250,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
4,450,000 |
LAST 12 MONTHS |
|
|
The Payday Loan Central consumers know one way to get quick cash now, is to get a payday loan. There are lots of online options available as well as local stores. To find the option that is right for them, Payday Loan Central consumers log onto the internet, search for payday cash advance/ loan websites and are able to find solutions to their cash flow problems in a flash! As long as they have a checking account and a job they can qualify for a quick loan. The consumers here all have steady incomes, but don't have a lot of ready cash on hand.
Even though it means paying a premium to get their payday loan, these consumers are willing to pay more to be able to have the cash now.
The Payday Loan Central consumers re highly receptive to offers for secured credit card programs, sub-prime credit offers, sweepstakes, business opportunities, self improvement offers and more. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO/GEOGRAPHICAL |
$5.00/M |
HOUSEHOLD INCOME |
$5.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILD |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
EMAIL |
$50.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
RUN CHARGE |
$8.00/M |
ZIP TAPE |
$5.00/M |
|