|
COUNTS THROUGH 05/31/2025 |
|
|
856,386 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
119,160 |
24 MONTH DONORS |
$80.00/M
|
73,120 |
12 MONTH DONORS |
+
$10.00/M
|
|
NON RECIPROCAL FEE |
+
$20.00/M
|
|
Compassion for Today – A Cure for Tomorrow…
MDR has awarded more than $18.4 million to support promising research in fields ranging from molecular biology to epidemiology.
Macular degeneration causes deterioration of the macula, the central area of the retina. Those affected by macular degeneration find many daily activities such as driving and reading, increasingly difficult. Macular degeneration usually affects individuals older than 50 years of age, and scientific evidence shows that genes may play a role in the development of nearly three out of four cases of this devastating eye disease.
Macular degeneration is a major cause of visual impairment in the U.S. It is estimated that as many as 11 million people in the United States have some form of age-related macular degeneration. By 2050, this figure will double to nearly 22 million.
Donors of MDR support the scientific research behind the causes and cures for this age-related disease, which is the #1 cause of blindness in the elderly. Grants are made to doctors and scientists at prestigious institutions around the country with these donations!
Contributors are on average age 60 - 65 with an average household income of $57k+. MDR maintains an average gift of $25 and are 100% direct mail sourced.
MDR donors are dedicated to the research and cure of macular degeneration, but have also expressed their compassion for many other Health/Disease, Social/Humanitarian, Animal Welfare, Environmental and Cultural causes. . |
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POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL SOLD |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
52% FEMALE 42% MALE |
SPENDING: |
$35.00 AVERAGE ORDER |
|
$10+ |
$11.00/M |
12 MONTH DONOR |
$10.00/M |
6 MONTH DONOR |
$16.00/M |
GENDER/SEX |
$8.00/M |
NON-RECIPROCAL FEE |
$20.00/M |
PREMIUM VS. NON-PREMIUM DONOR |
$11.00/M |
SCF |
$8.00/M |
STATE |
$8.00/M |
ZIP |
$8.00/M |
ADDRESSING |
KEY CODING |
$2.00/M |
EMAIL |
$75.00/F |
P/S LABELS |
$9.00/M |
|