Executive Directory of Principals Mailing List

Principal allows you to target individuals that hold a position as the principal of a preschool, elementary, middle, or high school. Principals manage day-to-day activities in schools and provide instructional leadership. They set educational standards and goals and establish policies and procedures. They develop mission statements and supervise managers, support staff, teachers, counselors, librarians, and coaches. Principal’s develop academic programs, monitor students progress, train teachers, manage career-counseling services, prepare budgets, and handle relations with parents and the community. Many principals have become more involved in public relations and fundraising to obtain public support for their schools.

SEGMENTS COUNTS THROUGH 04/21/2025
23,219 TOTAL UNIVERSE / BASE RATE $105.00/M
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DESCRIPTION

Principal allows you to target individuals that hold a position as the principal of a preschool, elementary, middle, or high school. Principals manage day-to-day activities in schools and provide instructional leadership. They set educational standards and goals and establish policies and procedures. They develop mission statements and supervise managers, support staff, teachers, counselors, librarians, and coaches. Principal’s develop academic programs, monitor students progress, train teachers, manage career-counseling services, prepare budgets, and handle relations with parents and the community. Many principals have become more involved in public relations and fundraising to obtain public support for their schools.
 

Principals set educational standards and goals and establish the policies and procedures required to achieve them. They also supervise managers, support staff, teachers, counselors, librarians, coaches, and other employees. They develop academic programs, monitor students’ educational progress, train and motivate teachers and other staff, manage career counseling and other student services, administer recordkeeping, prepare budgets, and perform many other duties. They also handle relations with parents, prospective and current students, employers, and the community. In universities or large school systems, responsibilities are divided among many principals, each with a specific function. They set the academic tone and work actively with teachers to develop and maintain high curriculum standards, formulate mission statements, and establish performance goals and objectives. Principals confer with staff to advise, explain, or answer procedural questions. They hire and evaluate teachers and other staff. They visit classrooms, observe teaching methods, review instructional objectives, and examine learning materials. Principals must use clear, objective guidelines for teacher appraisals, because principals’ pay often is based on performance ratings.

 

Principals also meet with other administrators and students, parents, and representatives of community organizations. Decision-making authority increasingly has shifted from school district central offices to individual schools. School principals have greater flexibility in setting school policies and goals, but when making administrative decisions, they must pay attention to the concerns of parents, teachers, and other members of the community. Principals also are responsible for preparing budgets and reports on various subjects, such as finances, attendance and student performance. As school budgets become tighter, many principals have become more involved in public relations and fundraising to secure financial support for their schools from local businesses and the community. Principals ensure that students meet national, State, and local academic standards. Many principals develop partnerships with local businesses and school-to-work transition programs for students. Principals must be sensitive to the needs of a rising number of non-English-speaking students and a culturally diverse student body. In some areas, growing enrollments are a cause for concern, because they lead to overcrowding at many schools. When addressing problems of inadequate resources, principals serve as advocates for the building of new schools or the repair of existing ones. During the summer months, principals are responsible for planning for the upcoming year, overseeing summer school, participating in workshops for teachers and administrators, supervising building repairs and improvements, and working to make sure that the school has adequate staff for the upcoming school year. Schools continue to be involved with students’ emotional welfare as well as their academic achievement. As a result, principals face responsibilities outside of academics. For example, many schools have a large number of students from single-parent families, families in which both parents work outside the home or students who are teenage parents. To support these students and their families, some schools have established before- and after-school child care programs or family resource centers, which also may offer parenting classes and social service referrals. With the help of community organizations, some principals have established programs to combat increases in crime, drug and alcohol abuse, and sexually transmitted diseases among students.

 

Principals need a master’s degree in education administration or educational leadership. Some principals have a doctorate or specialized degree in education administration. In private schools, some principals hold only a bachelor’s degree, but the majority of principals have a master’s or doctoral degree.


Principals purchase, apparel accessories, audio equipment, book covers, bookcases, briefcases, bulletin boards, calculators, cell-phones, chalk, computer software, computers, cork boards, crayons, envelopes, erasers, file cabinets, glue sticks, hanging folders, highlighters, hole punchers, laptops, manila folders, markers, notepads, office furniture, organizers, paper clips, pencil sharpeners, pencils, pens, printer paper, printers, professional apparel attire, rulers, scissors, staplers, staples, tape, tape dispensers, textbooks, video equipment, and writing tablets.

 

Type of School:

Adult Education School - Principal
Alternative School - Principal
Boarding School - Principal
Charter School - Principal
Correctional/Jail School - Principal
County Operated Schools - Principal
Department of Defense Schools - Principal
Emotionally Challenged Schools - Principal
Hearing Challenged Schools - Principal
Home School Office - Principal
Magnet School - Principal
Mentally Challenged School - Principal
Military School - Principal
Montessori School - Principal
NAIS - Principal
Native American School - Principal
On-Line School - Principal
Physically Challenged School - Principal
Residential School - Principal
Special Needs School - Principal
State Operated School - Principal
Vocational Technical School - Principal
Year Round School - Principal

 

To stay current in their field they attend trade shows, take continuing education courses and subscribe to online and offline business trade publications.

 

 

 

 

 

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #304497 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 22,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 1,000
  • CANCELLATION FEE AT $100.00/F
MARKET: BUSINESS
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
ENROLLMENT SIZE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
GRADE LEVEL   $10.00/M
JOB FUNCTION/TITLE   $10.00/M
LEVEL OF EDUCATION   $15.00/M
MAX PER COMPANY/SITES   $10.00/M
PHONE NUMBER   $50.00/M
TYPE OF SCHOOL   $10.00/M
ADDRESSING
KEY CODING  $5.00/M
A/B SPLIT  $100.00/F
CD ROM  $75.00/F
DISKETTE  $75.00/F
EMAIL  $100.00/F
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