Active Interest Media Seniors Masterfile Mailing List

Founded in 2003, Active Interest Media (AIM) is one of the world’s fastest growing media companies focusing on the enthusiast market. Their magazine subscribers have been merged, deduped, and enhanced with demographic and transactional data to develop the AIM Seniors Masterfile of highly sought-after mature consumers.

SEGMENTS COUNTS THROUGH 04/30/2025
454,464 TOTAL UNIVERSE / BASE RATE $110.00/M
 311,930 ACTIVE SUBSCRIBERS AGES 55+     + $16.00/M
 246,292 ACTIVE SUBSCRIBERS AGES 65+     + $16.00/M
 124,308 ACTIVE SUBSCRIBERS AGES 75+     + $16.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $75.00/M
  NON RECIPROCAL CHARGE     + $20.00/M
  INSURANCE RATE     $75.00/M
DESCRIPTION
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From outdoor recreation, national park travel, woodworkers to self improvement seekers, AIM reaches some of America’s most enthusiastic seniors. Readers of their many magazines are extremely engaged participants in life and rely on the publications for ways to enhance their passions and stay active in their senior years.  They have a strong disposable income which makes them prime targets for a variety of direct mail offers.

Subscribers to the following titles comprise the Active Interest Media Masterfile:  Cuisine At Home, Fine Gardening, Fine Homebuilding, Fine Woodworking, Garden Gate, Horticulture, Log & Timber Home Living, Old House Journal, Popular Woodworking,  Woodshop News, Woodsmith, Writer's Digest , Kovels Antique Trader, Bank Note Reporter, Military Trader & Vehicles, Numismatic News, Old Cars, Sports Collectors Digest, Threads, and World Coin News.

 

AIM presents solutions to men and women who care about living well and who are quick to seize the opportunity to live their life to the fullest. These mature subscribers are keenly interested not only in the content that AIM delivers, but also in all that AIM advertisers have to offer.

Likewise, they buy from upscale catalogs and respond to direct marketers seeking an audience that enjoys an active lifestyle and appreciates a high standard of living for their passions. They continually stay educated through reading, shows, and seminars. AIM magazine subscribers also support non-profits that assist in helping others as well the environment that they enjoy so much.

Active Interest Media provides valuable, authoritative content to mature subscribers committed to their passions.

MI, RI, IL ARE OMITTED FROM ALL LIST ORDERS

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SPENDING: $25.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $21.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
AGE   $16.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER/SEX   $10.00/M
INCOME RANGE   $15.00/M
LIFESTYLE   $16.00/M
LIST TITLE SELECT   $8.00/M
MAIL ORDER BUYERS   $16.00/M
PAID   $12.00/M
RELIGION/RELIGIOUS   $16.00/M
SCF / ZIP / STATE   $10.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
ZIP TAPE  $35.00/F
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