American Heart Association Donors - Data Axle Behavioral Models Mailing List

Data Axle's Behavioral Models have been applied to the highly responsive American Heart Association file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behavior and attitudes.

SEGMENTS COUNTS THROUGH 04/25/2025
718,383 TOTAL UNIVERSE / BASE RATE $80.00/M
 129,038 3 MONTH $5-$99 DONORS     $100.00/M
 265,235 6 MONTH $5-$99 DONORS     $95.00/M
 364,286 12 MONTH $5-$99 DONORS     $90.00/M
 557,474 24 MONTH $5-$99 DONORS     $85.00/M
  CONSUMER MAILERS - 1 & 3 MONTH HL    
  CONSUMER MAILERS - $10/M OFF BASE    
  NON RECIPROCAL RATE     + $20.00/M
  BEHAVIORAL MODEL SELECT     + $15.00/M
DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive American Heart Association file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behavior and attitudes.

 

These donors have helped the nation's most prominent association for research, education, and community programs designed for the prevention of heart disease and stroke.  

 

**Please note:  A reciprocal recency fee will be in place for any mailers who charges a fee for any recency over 12 Months.***

For more information on our important work, please visit our website at
 www.americanheart.org


All net name arrangements must be available on a reciprocal basis.

BEHAVIORAL INTEREST @ $15/M

12 Month:

 

Green/Environmental Purchases/Causes = 207,282

 PBS/NPR Donors ($100+ Annually) = 445,035

 Religious Donors ($250+ Annually) = 334,454

 

  **Please inquire for more selects**

 

 

CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/m running charges, selection charges and material and shipping charges. Full rental charges apply to all cancellations made after mail date or after merge.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #303520 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS AVAILABLE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000
  • CANCELLATION FEE AT $150.00/F
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 55% FEMALE 41% MALE  
SPENDING: $18.00 AVERAGE ORDER 
SELECTS
$10+ DONORS   $12.00/M
1 MONTH HOTLINE   $11.00/M
BEHAVIORAL MODELS   $15.00/M
GENDER/SEX   $8.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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