The Paragon Home Improvement Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased home improvement and/or handyman products and has also purchased subscriptions to home improvement or handyman publications within the previous 12 months with many of these home improvement and handyman buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Incomes average $65,000+
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on home improvement, home repairs, renovating, remodeling, interior design, construction tips, kitchen & bath remodeling, paint/wallpaper/tile, building materials, tools, workshop supplies, home improvement publications, equipment offers, tool catalogs, home improvement stores, and home improvement catalogs.
Refine selects by age, income, gender, average amount spent as well as many others. |
