These are the moms who are living and breathing every day with at least one child in the age range of 0-2 - the terrible 2 toddlers. They may have a second child under 6 so you know they have little time to shop except through the mail.
These moms have purchased many different items for their home and family through the mail. Average order is $28.32, more than 2 credit cards and an average of 1.8 children.
Source: Direct Mail and Surveys |
