PEOPLE OF COLOR BY PURCHASE CATEGORY (MOB) Mailing List

People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun!

SEGMENTS COUNTS THROUGH 10/30/2025
5,158,896 TOTAL UNIVERSE / BASE RATE $100.00/M
 562,094 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
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People of color by purchase is where you want to prospect. These mail purchasers use direct response to improve their lives - save time and money...and even have some fun! Present the right offer that appeals to them and then BINGO! Tons and tons of categories of purchases via mail. Mostly families with kids - some seniors. Tell us what you need!

 

MAIL BUYER MONTHLY HOTLINES:

 

 

Gadgets 49,789 Financial 52,364
Reading 73,025 Sweeps 39,512
Automotive 38,249 Travel 52,815
Craft 53,044 Home Improvement 48,331
Kids 298,543    

 

 

 

 

Universe: 5,158,896
Hotline:    562,094

 

 

Source: Direct Mail and Phone Surveys

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL AND PHONE SURVEYS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $38.04 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
HOTLINE   
MONTHLY HOTLINE   
UNIVERSE   
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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