The Paragon Outdoor Living Paid Product Buyers/Subscribers Database provides direct marketers with dollar driven data sourced from Healy List Marketing's database of over 31 million active buyers AND subscribers drawn from more than 400 list owners. Each individual has purchased garden or outdoor living products and has also paid for subscriptions to home & garden or outdoor living publications within the previous 12 months with many of these garden furniture, pool and patio buyers and subscribers spending more than $100 per year via the internet, specialty catalogs, and/or direct mail.
- All records are BOTH buyers AND subscribers
- All records have two or more known transactions within the past 12 months
- Incomes average $65,000+
- RFM criteria updated monthly and selectable
Paragon uses only the records of those individuals identified as BOTH mail order buyers AND paid subscribers, creating a uniquely rich database unlike any other on the market.
It is perfect for offers on pools and pool supplies, lawn care, patio furniture and accessories, BBQ and grilling, fruits, vegetables, seeds, flowers, bulbs, shrubs and trees, garage supplies, tools, home improvement, and home decor.
Refine selects by age, income, gender, average amount spent as well as many others.
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